Following an initial announcement in April (and ample industry anticipation), Valentino officially unveils its luxurious new makeup collection on Tuesday.
"Beauty is directly connected to the intensity of our feelings," said Valentino creative director Pierpaolo Piccioli in press materials announcing the launch. "The more we are connected to our true self, the more it shows and glows on the outside. Valentino beauty is for the dreamers."
But what, exactly, is Piccioli's version of dream makeup?
The center of the collection is Rosso Valentino, the brand's stacked 50-shade lipstick array, which spans reds, pinks, nudes, plums, corals, oranges and even purples and blues. These lip colors come in two textures: velvety matte and satin with a liquid-like shine. Of the 50 shades, 15 will also be available for purchase as refill bullets that can be snapped into the red lacquered exterior casing. ("This is a nod to Valentino's commitment to the future and the celebration of individuality, with the possibility of changing color, consciously," per the brand.)
Mix and Match
Here's the first look at Valentino's new makeup collection
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